Privacy Awareness Week

Privacy Awareness Week (PAW) is an initiative started by APPA back in 2006. Since then, it has been held every year to promote and raise awareness for numerous privacy issues and the importance of protecting personal information. As a part of PAW, members hold a variety of different events and undertake various activities for individuals, businesses and government organisations.

This year, PAW will occur at different times in different jurisdiction. Most members will continuing to celebrate PAW in May.

To see when your country will be celebrating PAW and to see the different initiatives that will be occurring in your country, contact your local privacy and data protection authority. You can find their PAW information below.

Posters: For Privacy Awareness Week 2026, the APPA Communications Working Group prepared a set of promotional posters in regard to the theme: “Smart Tech, Smarter Choices: Protecting Your Privacy in the Age of AI”, aiming to enhance the importance of personal data protection and promote the awareness of privacy issues. You can access the posters in 4 languages: Chinese, English, Japanese and Portuguese, in JPG here.

Web Game

Game of the Personal Data and Privacy Guardian has been launched, including Chinese, English, Filipino, Japanese, Korean and Portuguese versions. The game is for all age groups aiming to promote privacy and personal data protection knowledge and raise awareness of safeguarding privacy and personal data.

Please click on the icon above to start the game.

You can also start the game by clicking here.

How to play

Player must click on items that may have potential risks to their privacy or personal data leakage within 60 seconds in each scene.
There are 3 scenes in total, and each containing 3 risk points.
Clicking on the right risk point will display a pop-up window saying “You’ve successfully found it!” with a brief explanation of the potential risk to privacy or personal data leakage.
Accurately clicking all 3 risk points in the scene, DPO Pearl will show up and display a message that “Level cleared, next level unlocked.”
Successfully clicking all risk points in the 3 scenes, DPO Pearl will show up and saying “Congratulations, you have become a Personal Data and Privacy Guardian.”