Recommended Common Core Questions for Community attitude surveys
41st APPA Meeting, Seoul, 17-18 June 2014
Abstract:
This statement specifies questions that are recommended for inclusion in community attitude surveys undertaken by APPA member authorities. Use of these common questions will benefit member authorities individually and collectively by enabling meaningful cross jurisdictional comparisons. Over time the resulting data may enable the development of regional benchmarks that could be useful in planning and performance monitoring.
Scope:
This note relates only to surveys of individuals (i.e. community attitude surveys) and not to surveys of organisations.
Background information:
The 25th APPA meeting set up the Asia Pacific Comparative Privacy Statistics Project to:
- share knowledge of best statistical practices amongst APPA members;
- promote standardisation in statistical practices so as to facilitate comparisons;
- enable answers to be given to important questions; and
- establish regional statistics and benchmarks.
Earlier projects have included a baseline survey (2006) and an external reference group review of the published statistics of member authorities (2007). The 40th APPA meeting (2013) resolved to develop common core survey questions.
Other useful references: The OECD Guidelines Governing the Protection of Privacy and Transborder Flows of Personal Data (2013) recommend that “countries should encourage the development of internationally comparable metrics to inform the policy making process related to privacy and transborder flows of personal data”.
Statement on common core questions in surveys:
Many privacy enforcement authorities periodically undertake community attitude surveys. While the scope of these surveys may change from year to year there is a core set of questions that are similar across economies and over time. This core area concerns such matters as public awareness of the privacy law and the enforcement authority. Authorities survey these topics as the answers are useful for planning and in measuring performance. Informed citizens and consumers who are aware of the existence of privacy law or the authority responsible for enforcement are in a position to exercise their privacy rights.
Statistics on community awareness levels and attitudes need to be set in context by comparison with other statistics such the levels recorded in another time or place. To be comparable the other statistics should be generated by asking the same question.
APPA has determined that there will be individual benefit to member authorities, and collective benefit to all APPA members, if the survey results gathered in the core area were to be comparable across jurisdictions. Accordingly, where member authorities undertake community attitude surveys APPA recommends that the questions set out in the schedule be used.
APPA further recommends that member authorities that use these survey questions deposit a copy of the results of these questions with the APPA Secretariat together with details of the survey methodology used and the margin of error. This will facilitate comparison.
Notes in relation to the use of the common questions:
- Some departure from the recommended text is permissible so long as the altered question is sufficiently similar to be directly comparable.
- The APPA Secretariat will take steps to make the statistics deposited with it available to members and the public. Where sufficient results are available the Secretariat may develop presentations of the statistics that compare the figures and plot trends.
- Where sufficient comparable results have been deposited, the Secretariat will calculate and publish regional ‘benchmark’ figures. To ensure comparability the Secretariat will generally only include results within a margin of error of ±4%. At suitable intervals the Secretariat will update the benchmarks to incorporate new data. Authorities are free to use these benchmark figures as targets for internal or external reporting purposes.
Schedule: Recommended common core survey questions
Description of question |
Text of question |
Prompted: Awareness of privacy law |
Are you aware of the [name of privacy law]? |
Prompted: Awareness of privacy enforcement authority |
Have you heard of the [name of privacy enforcement authority]? |
APPA may from time to time adopt additional recommended common core survey questions
Survey results
National Institute for Transparency, Access to Information and Data Protection, Mexico (National Survey on Access to Public Information and Personal Data Protection, January 2015 to April 2016)
Description of question |
Text of question |
Result — Yes |
Result — No |
Prompted: Awareness of privacy law |
Do you know or have you heard about the existence of a Law in charge of guaranteeing the Right of Access to Public Information? |
50.6% |
49.4% |
Prompted: Awareness of privacy enforcement authority |
Do you know or have you heard about the existence of a government institution that guarantees the Right of Access to Public Information and Personal Data? |
50.6% |
49.4% |
Office of the Privacy Commissioner, New Zealand — March/April 2016
Description of question |
Text of question |
Result — Yes |
Result — No |
Result — Unsure |
Prompted: Awareness of privacy law |
Are you aware of the Privacy Act? |
65% |
33% |
2% |
Prompted: Awareness of privacy enforcement authority |
Have you heard of the Privacy Commissioner? |
77% |
19% |
4% |
Personal Information Protection Commission, Korea (Survey on Public Awareness of Data Protection, 2016)
Description of question |
Text of question |
Result — Yes |
Result — No |
Prompted: Awareness of privacy law |
Are you aware of the Personal Information Protection Act? |
91.8% (74% ‘have heard of it’ and 17.8% ‘well aware of it’) |
8.3% |
Prompted: Awareness of privacy enforcement authority |
Are you aware of the Personal Information Protection Commission? |
64.6% (54.8% ‘have heard of it’ and 9.8% ‘well aware of it’) |
35.5% |
Office of the Information and Privacy Commissioner, British Columbia, Canada — February 2017
Description of question |
Text of question |
Result — Yes |
Result — No |
Prompted: Awareness of privacy law |
Are you aware of the Freedom of Information and Protection of Privacy Act (also referred to as FOIPPA or FIPPA)? |
62% |
38% |
Are you aware of the Personal Information Protection Act (also referred to as PIPA)? |
43% |
57% |
Prompted: Awareness of privacy enforcement authority |
Before today, had you heard of the Office of the Information and Privacy Commissioner of BC? |
50% |
50% |
Office of the Australian Information Commissioner — May 2017
Description of question |
Text of question |
Result — Yes |
Result — No |
Result — Unsure |
Prompted: Awareness of privacy law |
Were you aware that an Australian Government Privacy Commissioner exists to uphold privacy laws and to investigate complaints concerning the misuse of personal information? |
47% |
45% |
8% |
National Privacy Commission, Philippines — June 2017
Description of question |
Text of question |
Result — Yes |
Result — No |
Prompted: Awareness of privacy law |
Are you aware of the Data Privacy Act 2012 of the Philippines? |
13% |
87% |
Prompted: Awareness of privacy enforcement authority |
Are you aware of the National Privacy Commission or NPC? |
11% |
89% |
Regional benchmarks for awareness of privacy law and privacy authorities
Question |
Average |
Range |
Are you aware of the [name of privacy law]? |
67% |
43-91% |
Have you heard of the [name of privacy enforcement authority]? |
60% |
47-77% |
The APPA Regional Benchmarks for Community Awareness of Privacy Law and Privacy Authorities have been compiled from the results of surveys undertaken by APPA member authorities using similar questions that generate comparable results.
APPA has chosen to establish benchmarks for levels of awareness of privacy law and of privacy authorities as it believes that measurement of these matters may be useful for APPA members in planning and in measuring performance. Informed citizens and consumers who are aware of the existence of privacy law or the authority responsible for enforcement are in a position to exercise their privacy rights.
It is common for public bodies, including privacy authorities, to set targets for their performance. These can be maintained as internal targets for the use of staff and management. Or they can be set as external performance indicators and reported publicly or reported as an accountability measure to oversight bodies such as Legislatures. Targets are usually set to be realistically achievable but also to ‘stretch’ the public body and encourage it to aim to do better. Public bodies may also find it useful to measure their performance against their peers. Targets that are set by reference to international standards may have particular credibility in the eyes of stakeholders.
The APPA benchmarks may be useful to APPA members in several ways, including:
- In setting an internal target for the first time, the APPA ‘range’ benchmark may help APPA authorities to devise a target that appears to be realistic to achieve.
- APPA authorities can use the benchmark to stretch themselves in internal targets e.g. in relation to public communications work an ambitious target might be set to achieve awareness levels ‘at least 10% higher than the APPA benchmark’.
- In setting an external performance indicator an authority could rate themselves against levels achieved across the region e.g. ‘To maintain awareness levels equalling or exceeding the regional average measured in the APPA benchmark’.